海南大学学报(社会科学版)

社会主义核心价值观修辞传播契合互联网环境的信息传播特性，可以有效地阐释和传达社会主义核心价值观的内涵，是社会主义核心价值观传播的必由之路。其表征机制囊括图文互动的叙事结合、隐喻与框架的协同作用、目的性与工具性的价值平衡；具有促进构建人类命运共同体的价值追求、增强我国政治传播的国际影响力、丰富国家传播战略理论体系的重要价值；但也面临文化差异和意识形态偏见、政治色彩较浓、民间话语较弱的困境，需要求同存异，加强国际分众传播，新媒体与传统媒体共同发力，官方主导与民间参与相结合，整合传播资源、创新传播理念、丰富修辞形式，最大限度地提高社会主义核心价值观的认同度，推进国家话语体系建设。

The rhetoric communication of core socialist values accords with the characteristics of information dissemination in the Internet environment. It can effectively explain and convey the connotation of core socialist values, which is the inevitable course for the communication of socialist core values. Its representation mechanisms include the narrative combination of graphic-textual interaction, the synergy of metaphor and framework, and the value balance of purposefulness and instrumentality. Meantime, it has great value to promote the value pursuit of building a community with a shared future for mankind, enhance the international influence of China's political communication, and enrich the theoretical system of national communication strategy. However, there are also difficulties, such as cultural differences and ideological bias, strong political color and weak folk discourse. Therefore, it is suggested to seek common ground while reserving differences, strengthen international focus communication, make joint efforts between new media and traditional media, optimize and improve the combination of official leadership and folk participation, integrate communication resources, innovate communication ideas and enrich rhetorical forms, so as to maximize the recognition of core socialist values and promote the construction of national discourse system.