海南大学学报(社会科学版)

消费主义思潮是资本主义意识形态的本质体现,具有物欲性、虚假性和控制性特征。消费主义思潮导致大学生消费观念产生冲突,阻碍大学生正确人生观的形成,削弱马克思主义意识形态在大学生中的主导地位。高校思想政治工作者必须通过有效的教育和引导,帮助大学生认清消费主义思潮的实质,增强大学生对消费主义思潮的鉴别力;帮助大学生辨识消费主义思潮的危害,提升大学生对消费主义思潮的批判力;帮助大学生形成科学的消费观念,增强大学生对消费主义思潮的抵抗力;帮助大学生树立崇高的理想信念,增强大学生对消费主义思潮的免疫力。

Consumerism is the essence of capitalist ideology,which has the materialistic,falsity and controlling features. Consumerism leads to conflict of college students' consumption ideas,hinders the formation of correct outlook on life and weakens the dominant position of Marxist ideology in college students. The ideological and political workers at universities are suggested to take the effective education and guidance to help college students recognize the essence of consumerism and increase their abilities of consumerism identification. In addition,it is suggested to help college students identify the dangers of consumerism and improve their critical view of consumerism. Furthermore,it is still necessary to help college students develop a scientific sense of consumption so as to increase their resistance against consumerism. Finally,it should be emphasized to help college students establish the lofty ideal and faith so as to strengthen their immunity of consumerism trend.